The growing of the international importance and the role of Weimar as a city with a rich historical and cultural heritage, on the one hand, and the onset of economic trends, on the other hand, require the establishment of framework conditions that would balance the interests of entrepreneurs, who are interested in advertising (Read more)

Tourism is one of the world’s largest industries. The World Travel and Tourism Council (WTTC) estimates that tourism generates some 12% of the world total GNP. With studies predicting continued growth, tourism is an increasingly important factor in the planning and management at UNESCO World Heritage sites. (Read more)